After looking at the four D&AD brief options, my group chose the Bacardi brief: ‘What inspires you to #DoWhatMovesYou?’ I thought this was an interesting brief as I am already familiar with the #DoWhatMovesYou campaign, particularly the recent TV spot ‘Dance Floor’. Continuing on from this, Bacardi are looking to create a physical activation that ‘puts the power of music, dance and art to work’. I chose this brief because I like the idea of creating something physical that inspires people to get involved and have a good experience with the brand. I am looking forward to working with my group to brainstorm ideas that will appeal to the 18-24 year old target audience whilst embodying the spirit of the Bacardi brand.