Our first major idea is a publicity stunt based in several cities around the UK. Inspired by the strapline ‘If it’s a floor, it’s a dancefloor’, we will place professional dancers in strange places around the city centre. The dancers will be dressed in brightly coloured clothing, similar to that in the TV spot, and will appear on places such as steps, benches, escalators, monuments and balconies around the city. The dance style will also be similar to the TV spot and, if possible, the same catchy song will be played from loud speakers as the dancers appear. Shoppers and passers-by will be completely unsuspecting of the first stunts as no location or a date information will be shared on social media beforehand. Spectators will film & share videos of the dancers on social media and Bacardi will reveal they were behind the stunts, then using their social media accounts to tease possible locations where more dancers could appear. This will generate awareness of the campaign amongst the public and has the potential to go viral on social media, considering the surprise element and the unique, fun & uplifting idea of dancers appearing in weird and wonderful places around the UK.